CAROclub

Identity design for a new food truck launched by Tim & Kyle from My Kitchen Rules. The boys needed a visual identity that communicated the style of food they wanted to cook, grilled meat from the Americas. They stipulated the use red and gun metal grey, I persuaded them to use charcoal grey and red instead. With an end goal of franchising the business, the overall branding package needed to be creative and fun while still retaining a commercial appeal.