The Kingdom

During March 2012 I spent two weeks doing work experience at The Kingdom advertising agency. During this time I worked on a number of projects. One of the Projects was a tender for an anti-smoking campaign targeting the indigenous population of Port Lincoln. As part of the campaign the creative director wanted some ideas that got away from the usual bus shelter posters and television advertisements. The idea that I presented was to commission local indigenous artist Susan Betts to design a mural to be painted on the iconic grain silos at the end if the Port Lincoln jetty. Susan Betts is best known for designing “Nalanji Dreaming” a Quantas Boeing 747 covered in an indigenous design. The idea was well received by The Kingdom and subsequently used in their pitch for the tender.