Old Identity

Based around the shape of the letter V, my old identity consisted of a group of stainless steel objects that are of such a simple and clever design that they have remained relatively unchanged. As a result all objects are timeless and iconic. By having an identity made up of five different logos the introduction to the brand became a mini journey, designed to engage the user.

I designed the identity while at university and it was one of my pieces of work that was shortlisted for the AGIdeas New Star Competition.