Fish Head was a response to the lack of quality fishing themed t-shirts available on the Australian market. My aim was to provide fashionable t-shirts for fishing enthusiasts that captured the nostalgic feeling Australians have toward recreational fishing. The size limits t-shirt displays the smaller species commonly caught in South Australia. All fish are the legal size limit and the shirt can be used to measure one's catch.
Fish Head could not take itself too seriously, it had to be approachable but strong and memorable.