Identity and branding design for a new food truck launched by Tim & Kyle from My Kitchen Rules. The boys needed Branding that communicated the style of food they wanted to cook, grilled meat from the Americas. Red needed to be used with gun metal grey if applicable. They also mentioned the use of a grill or grill marks. With the end goal of franchising, the the overall branding package needed to be creative and fun while still retaining a commercial appeal.