Altvin is a wine packaging software product that was founded in 2015. I started work on the Altvin project soon after its inception. As well as designing the UX and UI of the product, the corporate identity needed to be defined. It was necessary to signal strength and security in the design of the Altvin logo. We were a fresh company with an immature product trying to gain trust and credibility within the well established wine industry of Australia. I wanted the logo to be modern and beautiful while still appealing to a more traditional perception of strength and security.
Because of the dynamic nature of a start up software business it was necessary for the design to be versatile and adaptable to change. I encoraged the use of the black and white versions of the logo wherever possible. With the white version layed over photography on special occasions. When logged into the software, the white version of the logo is set on a dark background with the square boarder in pale blue. The Altvin brand and identity continues to evolve.